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You will write a paper on the new or enhanced product/service you will present about in Week 7.
Your paper will cover the following items:
The name of the product/service and brief explanation
The problem(s) the product/service solves
How you came to this conclusion
Your pricing strategy
Tools at your disposal for effective marketing
Proposed integrated marketing communications solutions
Length of time the product will survive in its first iteration
How you will manage a second iteration within the product lifecycle
Elaboration of your presentation
Responses to the questions your peers presented
Paper should be a minimum of 1000 words, excluding your reference section and title page. The documents should be submitted in word, double-spaced, with consistent 1-inch margins on each page and font consistent with APA guidelines.
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